Modernizing Ecomm
for an Electronics Empire

Our Approach

The Results

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Together, via four concurrent workstreams, we launched an ongoing series of vital upgrades to the website and back-end platforms, including a refreshed global nav, delivery scheduling, product subscriptions and upgraded service options while simultaneously deploying elements critical to the enhanced digital ecosystem, e.g., a Material-UI design framework, a new taxonomy for products, and upgraded PIM and DAM systems.

Most importantly, MISC catalyzed a complete “Blue Sky” re-imagining of LG’s digital business by introducing a culture of Agile design, testing and optimization that continues to live on beyond our engagement.

MISC was able to rapidly put together an embedded team that provided both effective short-term capabilities and longer term guidance towards building our internal structure and approach. MISC was invaluable in helping facilitate the efficient integration of cross-functional teams – from product and UX to engineering and operations – to quickly bring major site enhancements from concept to release.”

Services

• Design System

  

  Worked in Figma and InVision Design System Manager (DSM) to collaborate with LG and their in-house agency, HS Ad, to develop a state-of-the-art design system based in Material UI that allows repeatable styles to be updated at the flip of a switch and propagate throughout the system.

• Design Strategy

  

  Took the design strategy and UX principles created by our friends at Studio Co.llab and turned it into actionable design requirements.

• UX & Product Design

  

  • MISC co-founder Peter Gallo served 11 months as LG’s Interim Head of UX in order to grow and shape their internal practice.
  • Worked hand-in-hand with LG’s design leadership to modernize the design team’s skills and workflows, moving them from Sketch and Photoshop to Figma while our program mangers implemented Agile design processes and workflows.
  • Engaged a Design System Architect and Front-End Dev/Creative Technologist to establish a cross-functional process for documenting design requirements, dependencies, and functional specifications.

• Prototyping & User Testing

  

  Collaborated with LG’s in-house experts to develop iterative user-testing plans that utilized rapid prototyping to confirm user validation and stakeholder consensus.

• Taxonomy

  

  • Engaged a top ecommerce taxonomist to assess 2337 active model IDs, allowing for implementation of PIM and DAM tools for the website as well as exporting to third-party retail sites and across channels.
  • Provided recommendations on metadata schema (in the form of PIM attribute types) in order to improve and future-proof LG's new taxonomy.

• Program Management

  

  • Introduced a hybrid Agile/waterfall approach to optimize collaboration with LG product owners, design leads and tech and QA leads to align on key business, content and technical requirements for approved net new features.
  • Managed additional stakeholder alignment and cross-functional team dependencies, including data and analytics, SEO requirements, legal and content constraints, and UX research.

• Product Ownership and Direction

  

  • Embedded a seasoned Senior Product Director to lead by example and take on complex product deliveries.
  • Introduced new Product Management practices in tailored product ownership scrum training, product strategy & use case generation, and user story formatting and generation shaping.

• UX Copywriting

  

  Crafted user-centric language systems across a variety of contexts, from UI components to editorial and support text, while collaborating with business leads to assist in developing scenarios, use cases and high-level requirements.

• Recruiting and Talent Vetting

  

  Played an active role in the process of filling key full-time hires on LG’s internal teams, including writing specialist job descriptions, identifying and interviewing candidates, and onboarding new hires.